SOA, So What?

I found this presentation on how to sell the business SOA focusing on BPM.

Abstract: Talk to a business person about SOA, and you’ll get a blank stare. Find out how Business and IT can speak the same language through business process management and get all their goals met! Technologists know that Service-oriented architecture (SOA) promises to give organizations a way to mix and match services for more agility – by relying less on packaged apps and more on reusable services. But you may be scratching your head on how to sell this premise to business people who just see another technology acronym with huge dollar signs attached. Start speaking their language and show them how business process management (BPM) allows everyone to solve real, quantifiable business problems via an SOA strategy. Attend this event and see how leading companies start with BPM in order to sell the SOA vision – so they can get business people to be more specific in what they need out of their systems in order to obtain measurable efficiencies and improvements. Come hear John Rymer of Forrester Research, describe a successful strategy for bridging the IT and Business gap.

SOA, So What?